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Thursday, June 2, 2011

Naomi Campbell offended after Cadbury likens her to a chocolate bar

Naomi Campbell is considering taking legal action against Cadbury, after the company launched a new advert that compared her to a chocolate bar. The company unveiled a new campaign last week with a slogan reading "Move over Naomi, there's a new diva in town". And Naomi is mad as

"I am shocked. It's upsetting to be described as chocolate, not just for me but for all black women and black people. I do not find any humour in this. It is insulting and hurtful." Naomi told reporters

Cadbury released a statement saying: "It was certainly never our intention to cause any offence and the campaign itself is a light-hearted take on the social pretensions of Cadbury Dairy Milk Bliss,"  "Cadbury takes its responsibility very seriously indeed and we would never produce any marketing activity we felt might cause offence to any section of society."

I personally don't think there's anything wrong with being associated with delicious yummy chocolate candy. I would have been honored. But maybe Cadbury should have paid her for using her name or something. What do you think, was this offensive?