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Saturday, June 25, 2011

Cadbury Ad Deemed Inoffensive

Last month Naomi Campbell pitched a fit after Cadbury Chocolates compared her to a chocolate bar in their ad campaign. Cadbury then apologized to her but the Advertising Standards Authority disagrees. A final report from the ASA determined the ad was, "likely to be understood to refer to Naomi Campbell's reputation for 'diva-style' behavior rather than her race. On this basis the council decided that the ad was unlikely to be seen as racist or to cause serious or widespread offense."